Are you sharing something without branding it? Nope, that ain’t the way to go about it. This world is an ocean of brands; you hurt your business without branding your messages and visuals. So let’s try to refrain from that mistake.
What is Data Visualization?
Data visualization is one of the most powerful tools for designers and marketers to share complex information simply and attractively. It helps to entertain, educate, and engage customers. It is why brands have all the more reason to ensure their visual information is branded so that it is recognized and remembered.
Before we jump onto the hacks, here is a list of data visualization assets brands use in order to share data with their audiences.
- Graphs
- Maps
- Flowcharts
- Infographic
- Tables
What does a data visualization image basically consist of? The elements, I mean.
- Easy-to-read headings for clarity
- Clear keys to remove ambiguity
- Simple analysis for better understanding
- Relevant and clear-cut comparisons
- Elements of design (color, shapes, fonts)
Image Source: dribbble
Introduction to Branded Data Visuals
Wondering what branded data visuals are?
Branded data visualization assets comprise of visuals that represent data that is usually designed to reflect a brand’s message or present information about a product or service. The key to creating great branded data visuals is to design them in a visually appealing way while also effectively conveying information to the target audience.
1) Slap Your Logo On Data Visualization
It looks like you’ve misjudged the power of a professionally designed logo. A brand’s logo design is the most potent brand identity design item that should be the first on the agenda.
A logo design is an identifier of your brand, and whatever you publish online or in print must be accompanied by it.
What will a logo on your data visualization assets do?
- It builds brand recognition
- It helps you stand out
- It conveys professionalism
- It increases brand visibility
- It boosts trustworthiness
How to add your logo to your visuals?
It’s effortless for a graphic designer to add your logo to visuals. The logo can be put in one corner of the image for subtlety or set as a watermark in the background. The size and placement of the brand’s symbol depend on the type of visual being shared. Adding a logo to an infographic differs slightly from placing one on an informational video or presentation. Slap your logo onto all informative visuals that can foster credibility.
2) Lift Data Visuals With Brand Color Palette
When it comes to colors, most people go with the psychology of colors to determine which scheme will suit a visual. However, when designing data from brands, a great idea to differentiate yourself from others is to use the brand’s color palette or a series of hues that complement the brand colors.
What will this do? It will help your audience recognize the visuals as part of your brand identity and marketing.
A befitting color palette can make your visuals stand out from an unrelenting crowd and connect the audience with the brand on a more intellectual and appealing level. Moreover, it helps to convey the brand message to the target viewers effectively.
By using brand colors in the visuals you design and publish, you can ensure that all the images and graphics consistently reflect brand values.
Color tools to help you decide:
You can make gradients out of brand colors to spice the visuals up. How you use the palette to visualize the data is up to you.
Image Source: hubspot.com
3) Flaunt Your Brand Fonts In Data Visualization Assets
Want to brand your data visualization visuals? Use brand fonts.
Each brand has its color palette and a set of fonts that are used in its branding and marketing. These typefaces can also become a part of any data you need to share with your audience. Make sure to pick a typeface for the header and labels and another for the rest of the information on the image.
How to make your branded data visualization assets attractive with fonts?
- Design the fonts into appealing typographic
- Pair two different typefaces for intrigue
- Match a sans serif font with a serif font
- Use heavy and lightweight fonts
Whatever fonts you’re using for other branding and marketing items, you can use it here too when making infographics, videographics, charts, graphs, maps, and real-time data visualization on web pages.
Image Source: airbnb.com
4) Maintain Style Consistency in Data-Packed Visuals
In digital marketing, if you observe how brands curate their social media accounts or design their websites, you will notice the ones with a good sense of design maintain a certain kind of consistency. This helps their audiences instantly recognize and memorize their style of design.
If you have maintained a consistent brand style, don’t leave your data visualization assets behind. Use the same aesthetic sense to design data for your digital marketing visuals.
What types of design styles can you incorporate into your 360-degree marketing?
- Contemporary
- Minimalistic
- Bohemian
- Eclectic
- Psychedelic
- Retro/Vintage
- Art Nouvea
- Art Deco
- Flat Design
- Three-Dimensional
Try to pick one design style and follow it through on all your marketing assets.
Image Source: trends.google.com
5) Forget Not The Call-to-Action In Your Data Images
Calls-to-action is a prompt for an immediate response or action. Most brands put a button inviting their audiences to perform a task such as sign up for subscription, or get a product or service.
When designing your visuals using data visualization techniques, make sure to add a call-to-action that you’ve been using on other marketing elements. After an informational session through visual graphics, your audience needs to be directed somewhere.
To make a lasting impression make sure the design and tone of your call-to-action is consistent.
Here are some examples of calls-to-action from brands:
- Glossier – Glow, on-the-go
- Prezi – Try Prezi for free
- TopShop – Find your fit
- Pfizer – Explore our science
Well, brands use many prompt texts, and each has a different function or purpose. When designing any informational visual content, determine what will work best for the specific visual.
Moral of the Story
Always brand. Don’t let any visual leave without it resonating with your brand. Ensure that your target market easily recognizes all the branded elements you use in your data visuals.
If you haven’t yet made a professional brand identity. Do so, and start branding your data visualization assets.
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